Fine art has provided advertisers and their agencies with a great deal of material to use in their creative campaigns.  This lecture describes some of the processes by which these advertisements have been created and why the works of Leonardo da Vinci, Raphael and Michelangelo have been a particularly rich source of material and inspiration. From the Renaissance, through to the present day, fine art continues to provide opportunities to enhance Brand imagery with admiration, humour, satire and irony.